human
The Boston Marathon glorifies the fastest athletes, yet it’s the charity runners who create deeper, lasting impact on communities. When Bank of America took over as presenting partner of the 2024 Boston Marathon, they revolutionized an expected logo slapped sponsorship into an eye-opening spotlight, honoring the runners driving change for their communities.
Introducing the Human Sponsorship.
Turning a corporate sponsorship
into a spotlight for charity fundraising.
Raised for charity
Donation increase from last year
economic boost for the communities
Charities benefiting from donations
Average donation amount
increase in brand favorability